The Google Webmaster Tools is a free tool for monitoring various technical aspects of a website such as search queries, number of clicks, keywords position, impressions, click through rate, backlinks, internal links, manual actions, index status, crawl errors, sitemap submission etc. Data Highlighter- It helps Google better understand your site’s data and structure. If […]
Are your running an Adwords campaign, what is your average CTR of your ads. Having a low CTR can prove to be a disaster for your campaigns. CTR is one of most important factors for running a successful PPC campaign. Benefits of Having a High Click Through Rate(CTR) You get more clicks on your […]
Nurturing Leads See a person reading a blog post or watching a video might look at banner ads and goes on landing page by clicking on it , but might not be ready to buy a product or fill up a form. We might not get any lead at present, but still we know that […]
Are you worried about leads and sales for your business? Is your getting traffic but poor leads or conversions. If answer to above questions are “yes” . Then you got to optimize your website for conversion. I have listed below a number of conversion rate optimization techniques- Using a Contact form on your service pages […]
What is Landing pages It is a dedicated page used for providing some information about a product being sold or service being provided. It is also called as lead capture page, as it helps to get leads and bring conversions. It is written in HTML, CSS and is very different from a website page because […]
We often come across some errors when we visit a website such as 404 or Page not found error. This error can either be from user side or from the website server and each of these errors have some HTTP code associated with it. So let us discuss the various types of errors found while […]
Off page SEO is also referred to as Backlinking. It is still very important for online marketing strategy of your website. In this we create links on an external website naturally or manually, which points to our website. It should be done very carefully with care. Never use paid links or any automated tools to […]
The On page SEO is the basic and most important thing in Search Engine Optimization. It contains the various syntax laid down by the search engines such as Google or Bing to help a website rank well on the Search Engines. Meta Title It most important in On page SEO. Each page should contain a […]