Basic Google Analytics Glossary of Terms for Beginners


Google Analytics is a tool that gives insights about various user actions and website related data. It give information like source of your site visitors, numbers of users in a given period, time spent on the website, pages visited, bounce rates etc.  The various data obtained from this tool can be used to improve website user experience, improve website content and SEO in order to drive more traffic and conversions. Below is a list of basic terminologies used in Google analytics.

Various Terminologies used in Analytics

Dimension: It is characteristics properties of an object. Examples of dimension’s are Session Length, number of unique visitors.

Metrics: It is element of dimension. Examples of Metrics are Average Session Duration and Pages/Session are metrics

Users: A visitor who visits our website or App and records minimum 1 session over a length of duration, the visitor may be new or a returning visitor

Session: A user comes to site does some activity on it for a time length then it is recorded as 1 session. If same visitor closes the website and visits the same site later it will be recorded as 2 sessions.

Page views: Total number of pages visited by a user, it includes repeat page views.

Unique page views: Total number of unique pages visited by a user and it does not include repeated page views.

 Pages/Session: It is the total number of pages visited per session per user.

Average Session Length: It is the average duration of time during which a user is present on a website or App during a session.

Bounce Rate: If a user comes to your site and lands on a page and leaves it without visiting any other page it is called as bounce rate.

New Session: Number of visitors that visited your site for the first time.

Goals: Allow you to measure how often users carry out specific actions on a site. Example – Form-fill, downloads, purchase etc.

Conversions: it is the number of times the goals have been completed on a website.

Acquisition: The medium or source such as search engines, social media, email marketing campaigns and links from other websites, through we get traffic on a website.

Direct Traffic: When a user comes to your site by directly typing your website URL on the web.

Organic Traffic: When users comes from search engines like Google, Bing, Yahoo by typing a query on search engine.

Referral Traffic: The traffic or visitors coming from a external or another site is called referral traffic.

Social Traffic: Traffic coming from social media sites like Facebook, twitter, LinkedIn etc.

Behavior: It defines user behavior based on which we improve our site content and user experience.






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