Sitemap is an XML file containing the list of all the URLs containing in a website. This file lets the search engines know the various pages containing in a website. It is like a map of your website and is useful for search engines and not users. To create an XML file you can use […]
Continue readingWhite hat SEO uses ethical means to optimize a site rankings whereas black hat SEO uses unethical, deceptive and spammy techniques to rank quickly on search results. Sometimes in order to get quick rankings for keywords, marketers end up using black hat SEO techniques. Spammy methods should be avoided as your site could end up […]
Continue readingGoogle algorithms is there to help the users to get relevant search results and prevent seo spammers to get quick and irrelevant results. Google wants the users to get exactly what they want. As long as you are following the Google webmaster guidelines, adhering to best seo practices and avoiding spammy SEO methods, you don’t need to […]
Continue readingSEO is all about analysis, competitor research with the help of the tools that are available online. Well there are various tools for various purposes but I would like to only discuss the tools used for backlinking or off-page SEO. 1.) Backlinkwatch.com This is another free backlink checker tool which can used for […]
Continue readingSearch engine optimization is a subset of a broader term called Digital Marketing. SEO is a set of rules or guidelines or tips that SEO experts follow and implement it in order to optimize a website so that it ranks higher on the search engines like Google, Bing, Yahoo, Baidu, Ask, Yandex etc. A […]
Continue readingThe Google Webmaster Tools is a free tool for monitoring various technical aspects of a website such as search queries, number of clicks, keywords position, impressions, click through rate, backlinks, internal links, manual actions, index status, crawl errors, sitemap submission etc. Data Highlighter- It helps Google better understand your site’s data and structure. If […]
Continue readingAre you worried about leads and sales for your business? Is your getting traffic but poor leads or conversions. If answer to above questions are “yes” . Then you got to optimize your website for conversion. Conversion rate optimization is very important in order to capture leads on a website or landing page. I […]
Continue readingWe often come across some errors when we visit a website such as 404 or Page not found error. This error can either be from user side or from the website server and each of these errors have some HTTP code associated with it. So let us discuss the various types of errors found […]
Continue readingOff page SEO is also referred to as Backlinking. It is still very important for online marketing strategy of your website. In this we create links on an external website naturally or manually, which points to our website. It should be done very carefully with care. Never use paid links or any automated tools to […]
Continue readingThe On page SEO involves optimizations on the content, code, and UI interface of a website and hence it can be controlled and edited. It contains the various guidelines of the search engines such as Google or Bing to help a website rank well on the Search Engines. Meta Title It is the most important […]
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