Google Adwords Training

PPC SEM Training Course

Are you planning to become a PPC specialist or Search Engine Marketing Expert then Techmappers is an ideal institute for you. Due to increasing spend on online advertising by small to large companies there is huge demand for online marketing experts who specialize in search engine marketing and Facebook ads. Our trainers have more than 6 years of experience into Digital Advertising. We start from fundamentals and end up teaching advanced concepts. We are the leading PPC training institute in Bangalore and we offer exhaustive job-oriented training programs. After the course completion candidates will be taking Adwords exams conducted by Google, and on its successful completion they will be Google certified which will help them to get placement in the industry. We strive to create the best trained professionals and help them in getting suitable jobs. With this course you will learn to generate leads for companies and bring positive return on investment(ROI) for your company. Our institute is located in Marathahalli, Bangalore

What is Pay Per Click(PPC) or Google Adwords

Pay Per Click also called as cost per click(CPC), it is the amount which an advertiser pays when a user clicks on an ad. It often called search engine marketing(SEM), is important component of Digital Marketing and is very useful for getting quick and easy traffic to a website or an app. In this we use a tool called Adwords to market and promote a website on the search engines and across various websites on the internet via paid advertisements. To keep it simple whatever advertisements that you see on the internet are created by a PPC or SEM Specialist. With increase in Internet speed and mobile devices usage the internet has become a popular place for displaying ads that is why Search engine marketing(SEM) experts are in great demand today. From small startups to big MNCs everyone is hiring PPC Experts.

Why should you choose us?

  • One to one teaching
  • Very Affordable course fees
  • Real-time hands on experience on live campaigns
  • Certification by Google after training
  • Lessons taught practically
  • Flexible weekends and weekdays timings.

Who should attend Google Adwords course?

  • Any graduate is eligible to take up this course like BCA,, BBA, BA, B-tech, BE, Arts graduates etc.
  • Fresher’s or College students.
  • SEO analyst,  Content writers.
  • Marketing Managers
  • Small business owners and entrepreneurs.

Course Syllabus


  • Basics of SEO and Search engine
  • Introduction to Search Engine Marketing
  • Benefits of Paid Ads
  • Types of Campaigns
  • Account set-up and Campaign management
  • Keyword Research
  • PPC Metrics & Formulaes


Module 2 – Search Network

  • Match Types
  • Bidding Strategy
  • Campaign Structure
  • CPC, CPM, and CPA bidding models
  • Ad Extentions & Ad Formats
  • Bid Management, reporting and analysis
  • Performance measurement and optimization


Module3 – Display Network

  • Running campaigns on  Display network
  • Re-targeting & Re-marketing
  • Basics of Google AdSense
  • Ad Formats and types
  • Audience & Interest based Targeting
  • Advanced Optimization techniques


Module 4 – Video Advertising

  • Creation of YouTube Channel
  • Optimization of Video for Search Engines
  • Various ad formats and ad creation
  • Video Editing and optimizing
  • Performance measurement and optimization


Module 5 – Miscellaneous

  • Integration of Webmaster tools & Analytics with AdWords
  • A/B Testing & Multivibrate testing
  • Landing Page Optimization methods
  • Conversion Rate Optimization
  • Using Adwords Editor, Spyfu & Semrush
  • Creation & implementation of Conversion Tracking


Module 6Live Projects

  • Working on Live Projects
  • Campaign creations and account setup
  • Case studies examples
  • Google Certification Exam

Prabhat Pandey Search engine marketing expert

 Prabhat Pandey

 Junior PPC Analyst, Accenture


Did Google Adwords course at Techmappers, found it very insightful and helped me build a career in Search Engine Marketing(SEM) field.