Mar
12
2016

What is Off-page SEO & How to do it correctly

What is Off-page SEO & How to do it

Off page SEO is also referred to as Backlinking. It is still very important for online marketing strategy of your website. In this we create links on an external website naturally or manually, which points to our website. It should be done very carefully with care. Never use paid links or any automated tools to get easy backlinks as it may induce a Google penalty.

Content Marketing

It is the best way to get natural links and traffic. If done properly, is enough to get you ranking on the search engines. In this create a blog page on our website and write blogs or articles on them.

Social Media

 It is the second most important ranking signal. Presence of a company brand on the Social Media does help in ranking. Social likes, shares, tweets or pins does help your site in ranking. Also sharing blogs, posts and links on social media sites is very essential as it increases social mentions of your brand and increases backlinks.

Social Bookmarking

These are the types which help you to save your favorite links in one website. This technique is used to save website links.

Directory Submission

 This type of submission is still important very important and one must be very careful while submission. Don’t just go and submit on any site, choose a site of high domain authority above 30, having a page rank of more than 3. It is used to submit a business information on a web directory. Company data should be submitted in the right category, with only home page link.

Local Listing Sites

Submitting businesses on local listing sites is very important if your business serves in a particular city, are or a country. It has very high SEO value.

Classified Submission

On these type of sites we  submit advertisements related to our business product or service. It helps to increase band citation and also backlinks.

Blog Commenting

It is still a popular method of getting easy backlinks. But should be done in proper way, first read the blog and the write a useful, relevant comment and leave a home page link in website section.

PPT & PDF Submission

In this type of submission we create PPT or PDF file related to company products, services,  and submit it on PPT or PDF submission sites like www.slideshare.com or   www.scribd.com Care should be taken not to submit same PPT content on multiple sites.

Press Release

It is basically breaking a news about your company online. It could be related to your company financials, products, acquisitions. Press release is like online news papers.

Guest Posting

It involves posting of an article on another high domain authority relevant website. It should be done in limited numbers.

Question & Answer sites

 There are very good sites like quora.com, ask.com and yahoo answers where you can actively engage with relevant users. You can ask questions with and get answers or you could answer the questions, leaving behind links to relevant page or blog post.

 

 

 

 

About the Author:

I am a Digital Marketing Expert who helps Small business grow online. I create brands by improving sales and conversions through Online Marketing channels like SEO, Social Media, Adwords & Content Marketing. During free time, i write blogs and share my knowledge with others.

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